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Unit Introduction

Speech is an interactive process of constructing meaning that involves producing and receiving and processing information. Speech is the act of delivering a formal spoken communication to an audience. Developing a skill of speech delivery is important for business students like you because one of your tasks in business is giving information and persuading other to do something for you which you can achieve it through formal speech. 

7.2 Unit Objectives

After completing this unit, you should be able to:
  Explain the different parts of speech
  Identify and use the modes of speech delivery
 Illustrate the types of speech
  Learn the steps of preparing and delivering speech

7.3 Parts, types and mode of speech delivery

This section of the unit presents to you the parts of speech, types of speech and mood of speech delivery.

7.3.1 Parts of a speech

i.        Introduction: the first part of a speech is introduction. In this part the speaker should:
·         Capture the attention of the listeners. Follow the following techniques:
ü  Great audiences sincerely
ü  Make a starting statement 
ü  Reveal one or more starting facts
ü  Ask questions that cause the audience think rather than respond
ü  Tell story, quotations that gives some background or inspiration to your speech                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
·         Convince the audience of the benefit to them
·         Assure the audience that you are qualified to speech on the subject
·         Explain the purpose of your presentation

ii.      Body: Body is part of speech in which the main points are discussed.
iii.    Conclusion: at the end give a summary and closing thoughts or statements

7.3.2 Mode of Delivery

  1. Impromptu speech: is a method presentation without prior preparation and without notes or manuscripts.   
  2. Extemporaneous speech: Refers to making a presentation with the help of an outline, note card or visual aids like LCD projector or over lead projector. It is the most effective and easies delivery mode. It gives something to refer to and still allows foe eye contact and interaction with audience.
  3. Memorized speech: this is a method of speaking from the memory as a result it requires a great deal of time to memorize a manuscript word by word. There is also a risk of forgetting an important point. 
  4. Manuscript reading: in this method the speaker reads his/her speech. Particularly this method is appropriate when you present complex subjects, policies and procedures.    

Guidelines for effective speech Delivery
·        Know your subject
·        Know your audience
·        Be well organized
·        Involve your listener
·        Plan your conclusion

7.3.3. Types of Speech

There are different types of speech classified based on their purpose: The following are the four main types of speeches. Informative Speech

An Informative speech is like teaching. The purpose of an informative speech is to try to teach something to the audience. The success of your speech depends on whether the audience learns what you wanted to teach them. You need to tell the audience why the information is useful and valuable. You need to make sure that the audience understands and remembers the essential information.
Some examples of an informative speech:
§  A teacher telling students about earthquakes
§  A student telling people about her research
§  A tour guide telling people about the Claribel Rock Hon Church
§  A computer programmer telling people about new software
§  Someone telling the audience about his hometown
1.     Layout Speech
A layout Speech is like giving someone directions, or explaining the location of a place. It is not very common as a formal speech, but it is something you often have to when explaining to people about a town or large building. A layout speech tells the audience where things are. It may also describe there size and shape. Gestures are very important in a layout speech. In fact, this is a good chance to practice your gestures. The success of your speech depends on whether the audience can find their way round the place you have described.
Some examples of a layout speech:
  An interior designer explaining the layout of the new city hall
  A police officer giving directions to lost tourists
  A real estate agent describing the features of a new house
A receptionist helping a visitor find the conference room
A tour guide explaining the floor plan of a large art museum
2.     Demonstration Speech
A demonstration speech is like an informative speech because you have to teach the audience about something. However, in a demonstration speech you will not just tell the audience about something, you will also tell them how to do something. Your speech will be successful if at the end of your speech the audience can do what you showed them to do.

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